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SWOT Analysis for Strategic Decision Making

Swot Analysis picture

I have been practicing a lot of freestyle career coaching lately one of the most amazing tools that helps my clients to realize their gaps and spaces for improvement is the SWOT Analysis. I heard some experts were saying that a SWOT analysis may be limited because it doesn’t prioritize issues or because at times it can generate too many ideas and confuse you when picking the best but it is not necessarily true if you use it along with other powerful tools and methods. So, I would definitely recommend you to give it a try.

What is SWOT Analysis anyway?

A SWOT (strengths, weaknesses, opportunities, and threats) analysis can help you identify and understand key issues affecting your career. It looks at internal factors that are defined by your strengths and weaknesses, and at external factors represented in threats and opportunities.

How to Use the Tool

To perform a personal SWOT analysis, please print out this worksheet, and write down answers to the following questions:

Strengths

• What are your existing strengths? What do you do well? (skills or education)
• What personal resources do you have access to? (connections)
• What do other people see as your strengths?
• Which achievements are you most proud of?

Weaknesses

• What areas of your life or business hold you back due to a lack of confidence?
• Are you happy with your education and skills training?
• What habits or personality traits would you like to improve?

Opportunities

• What new technology could free up your time?
• Could you enlist the services of a Life Coach or Business Mentor to accelerate your success?
• Do you have a network of contacts to offer good advice or help you?
• What healthy habits could you incorporate into your lifestyle?

Threats

• What obstacles do you face?
• What beliefs/fears are holding you back?
• Are you marketable?
• Are you up to speed with the latest technologies/trends?

 

What it is that you found out about yourself today?

Please, share this article if you think that someone you know can find it useful!

Love, Kisses,

~NJ

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